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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Newspaper"
[movies]Commitment to Excellence
Promotional video about the history of the Marlboro brand, focusing on its marketing and advertising, including an interview with Leo Burnett who created an early advertising campaign.
Keywords: tobacco; cigarette; cigarette packaging; advertising; sales; television; newspaper; male; filter; sports sponsorship
Downloads: 138
[movies]PHILIP MORRIS USA VIDEO COMPENDIUM ON EPA / ETS
Compilation of TV news reports and overview of print coverage about Philip Morris response to the EPA report on ETS. Philip Morris tried to discredit EPAs claim that secondhand smoke causes cancer and its scientific methodology.
Keywords: tobacco; cigarette; cancer; secondhand smoke; government agency; industry strategy; public health research; television; industry response; tobacco industry employee; newspaper; public relations; Browse by keywords in UCSF tobacco industry videos
Downloads: 73
[movies]People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 1 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; marketing; advertising; newspaper; promotions; promotional merchandise; sales; event sponsorship; sports sponsorship; youth; smoking prevention; marketing research; marketing strategy; tobacco control; lobbying; cigarette brands; filter; demographics; tar; nicotine
Downloads: 109
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